"Marketing Canada's Public Broadcaster in the Age of Netflix"

Michael Moser CBC Senior Director of Marketing Strategy, Finance, & Operations Communications, Marketing & Brand Department

Michael Moser is a strategy, finance and marketing executive with extensive experience in the broadcasting, media and telecommunications sectors.

He is currently the Senior Director of Marketing Strategy, Finance, & Operations with the CBC's Communications, Marketing & Brand (CMB) department.  CMB is the full service Communications and Media Ad Agency within CBC English Services. CMB are the marketers for all CBC content found on any of CBC's platforms including TV, Radio One, Radio 2, CBC News Network, Documentary Channel, cbc.ca, and social media.  Marketing content examples include Hockey Night in Canada, the Olympics, Dragons' Den, and radio one's Metro Morning.

As a key member of the marketing leadership team, Mike is responsible for the go to market strategic planning for all CBC content. His strategic scope also includes management of finance and budgets, maximizing CBC owned/partnered media assets and new business development. His operational scope includes departmental planning, human resources, procurement and vendor management.

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

Mike joined the CBC after many years at TELUS, an internet start-up, and BCE (Bell companies) where he held senior level positions in strategy, product development, and product management.  He was a member of the original marketing team that launched Bell's Sympatico Internet service brand in 1995. Mike has an MBA (Marketing) from Clarkson University and is a graduate of the Ryerson Business School (Marketing).